marketing manager

analysis of sales,marketing research

market trend analysis,
competitor’s monitoring(prices, show-rooms, advertising campaign, procedure of working with customers, mystery shopper, level of the retail prices)
news release from the internet and weekly situation’s reports
(questionnaire) poll for the improvement of customer’s cooperation
assortment’s management of goods on the ABC-base
putting and supervising promotional activity, summing up/analysis of success/failure
exhibitional schedule, supervising and coordination, exhibitional staff’s training, work at the exhibition, carrying on negotiation with overseas partners, summing up/analysis of success/failure
handling of the advertising events as representative from company(conference and presentations for clientele)
organization of the holiday’s fair and the seasonal retail trade (selection of place and goods, operating schedule, coordination, summing up)

monitoring competitors
news release from the internet and daily situation’s reports
researching and managing of the tele-marketing department (working out (development) and testing (test) of the application form, target group, coordination, survey preparation, focus group)
advertising, including CPP and CPT calculate
hot-lines
designing of the presentations and leaflets
work at the exhibitions

market trend analysis (commodity analysis, market participant’s characteristics and strategies)
news release from internet and daily situation’s reports
competitor’s monitoring including supervising the retail prices
research such as a secret customer, a control purchase, questionnaire
participation in the development of the new range of products
assortment management of goods on the ABC-base
short-range planning
analysis of sales by sectors
work at the exhibitions
merchandising

field research

Management diploma